Pierre Bouvard

Pierre Bouvard is Chief Insights Officer for Cumulus Media and Westwood One and leads their Audio Active Group, a full-service advisory offering national brands media planning recommendations, creative best practices, and measurement services. The Audio Active Group weekly blog (www.westwoodone.com/blog) publishes case studies and audio insights.

Previously, Pierre was SVP of Sales for TiVo Research & Analytics. As President of Sales and Marketing for Arbitron Inc., Pierre launched the Portable People Meter (PPM) service.