Shira Lazar

Shira Lazar is an Emmy-nominated digital culture expert, keynote speaker, and mental health advocate with over 1 million followers across platforms. As the founder of What’s Trending, a pioneering digital news brand with 3+ million followers, she has been shaping the creator economy and social media trends for two decades.

Shira has shared her expertise on stages like SXSW, VeeCon, CES and NAB. She was named one of Fast Company's Most Influential Women in Technology, honored on Variety's Women of Impact list, and featured on NFTNow's NFT100 Most Influential list.

In 2020, Shira co-founded Peace Inside Live, a well-being organization, dedicated to crafting bespoke programs for forward-thinking companies and teams. She is also the co-author of The JOMO Journal: A Daily Practice for the Joy of Missing Out. This work led to the launch of Creators 4 Mental Health, an initiative focused on bringing mental health tools to the creator economy through events and community programming.

Building her own brands has led her to also advise and consult with companies looking to make an impact through emerging tech. She shares her insights in AI and the creator economy in her weekly newsletter, The Alpha. She also hosts a weekly audio/video podcast called The AI Download, exploring the future of AI and culture.